Explore a curated selection of projects showcasing my innovative digital marketing strategies, creative content design, and data-driven results. My portfolio highlights successful collaborations with diverse clients, blending creativity, strategy, and technology. From engaging social media campaigns to optimized brand outreach, see how I deliver impactful outcomes for my clients.

The goal of rebranding the GSU College of Arts and Sciences newsletter was to create a more engaging, visually appealing, and user-friendly communication that drives higher event attendance and improves open and click-through rates. A key focus of this rebrand was making the newsletter more visually appealing to Gen Z by incorporating modern design elements, bold typography, and dynamic visuals that resonate with a younger audience.

Newsletters

November Newsletter

GSU College of Arts and Sciences Monthly Newsletter curated by me communicating the departments events and resources.

December Newsletter

GSU College of Arts and Sciences Monthly Newsletter curated by me communicating the departments events and resources.

February Newsletter

GSU College of Arts and Sciences Monthly Newsletter curated by me communicating the departments events and resources.

March Newsletter

GSU College of Arts and Sciences Monthly Newsletter curated by me communicating the departments events and resources.

April Newsletter

GSU College of Arts and Sciences Monthly Newsletter curated by me communicating the departments events and resources.

May Newsletter

GSU College of Arts and Sciences Monthly Newsletter curated by me communicating the departments events and resources.

11.9K

Website Traffic

+34%

Engagement

+21%

Event Attendance

By refining the newsletter’s design, content structure, and messaging, we aim to capture readers’ interest quickly and provide clear calls to action that encourage participation in college events. Strategic use of compelling subject lines, personalized content, and interactive elements will help boost engagement and ensure recipients find value in every edition. Additionally, optimizing the newsletter for mobile devices and integrating social media links will expand its reach and accessibility.

Making the newsletter mobile-friendly was a top priority, as a significant portion of the target audience, especially Gen Z, primarily accesses content on their phones. Ensuring a responsive design with easy-to-read text, visually engaging elements, and clear call-to-action buttons enhances user experience and increases the likelihood of higher open and click-through rates. By optimizing for mobile, we made the newsletter more accessible, convenient, and engaging for recipients on the go.

Event Promotional Materials

CSAD Global Read-A-Thon

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Hellen Ingram Lecture

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Social Media Content curated by me during my internship at Kahmune.

Fashion Content

Content curated by me during my partnership with T's Brunch Bar & Hattie B's.

Cuisine Content

Graphic Design

Results-Driven Growth

Starting August 1st, I initiated full management of this platform, achieving a steady increase in engagement rates through organic marketing alone. My results showcase the power of strategic planning and creative execution without relying on paid promotions.

After initiating management of this platform on August 1st, member reach has consistently expanded through organic efforts. My knowledge and experience have driven this growth, proving that impactful results don’t always require paid ads.

Under my management since August 1st, impressions have seen continuous growth driven purely by organic marketing efforts. This success highlights my ability to strategically boost visibility and reach through expertise and content-driven tactics.

Under my management since August 1st, clicks have shown continuous growth driven by organic efforts. This increase reflects the successful implementation of my social campaign and brand strategy, which maximizes engagement and drives conversions organically.

Social Content

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